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Reeve the Baker has been baking in the village of Rowde since 1928, operating as a genuine working bakery where everything is produced on site rather than a retail outlet stocking supplies from elsewhere.
If you're driving through the Wiltshire countryside on routes that bypass the main Cotswolds thoroughfares, this is a worthwhile stop where locals still come for their daily bread.
Throughout the day you'll find loaves emerging from the oven, alongside pastries, cakes, and freshly made sandwiches. You can pick up a still-warm loaf for a picnic or sit down with a hot drink and something sweet while passing through. The quality difference compared to chain bakeries is immediately apparent – things are made properly rather than mass-produced, and you can taste the care taken in preparation.
Rowde sits conveniently between several good exploration points. It's close enough to Devizes, a proper market town where the Kennet and Avon Canal features its famous lock flight, and not far from Marlborough if you're venturing slightly further afield. The location makes it useful whether you're planning a route between different parts of the region or simply want to refuel with something genuinely good to eat. It's the sort of stop that makes a real difference to a day out.
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