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A short drive from Cirencester, the village of Stratton is home to a Joules boutique stocking the brand's full range of country-inspired clothing and homeware.
The store has been creating this kind of practical, pattern-driven collection since 1989, and you'll find everything here from wellies and raincoats to vibrant tops, dresses, and accessories for all ages. The homeware section covers kitchen linens through to decorative pieces, so it's easy to find gifts or something to brighten your own space.
What makes a visit worthwhile is the relaxed pace of it all. You can spend time looking through designs that combine practicality with real personality, taking an outdoor-focused approach to getting dressed without any sense of pretension. The quality has remained consistently good across the brand's three decades, which matters if you're after pieces that will actually stand the test of time.
For location, Stratton works well as a shopping stop on a wider exploration of the area. You're only minutes from Cirencester, where you can explore Roman heritage and wander through plenty of independent shops. It's straightforward to pair a browse here with a walk around Cirencester's streets, grab lunch somewhere, and see what else the market town offers if you're planning a longer day out.
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