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New Society sits in the village of Rowde, a short distance from Devizes, making it a sensible stop whether you're exploring Wiltshire or heading towards the northern Cotswolds.
The restaurant takes a straightforward approach to food, building its menu around what's in season and what local producers have available, so what you eat changes with the months. The space manages to feel both welcoming and unhurried — friendly without being formal — whether you're there for lunch or dinner. There's a lack of pretension that comes naturally from the rural village location, and the kitchen does care about what reaches your table, just without drawing unnecessary attention to it. You won't feel pressured to rush through your meal, which fits well with how time tends to move when you're spending a day drifting between villages and countryside. If you're based in Devizes wanting a reason to get out for an evening, or you're passing through on a longer journey around the region, this is the kind of place that simply delivers a good, straightforward meal and a pleasant experience without any complications.
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