The Square Pillow

It's an independent gift shop where the owner has put real thought into what ends up on the shelves—a mix of homeware pieces focused on comfort and quality living, combined with artisan products and items that reflect something distinctly Cotswolds. The kind of place where you often walk out with something you didn't realize you were looking for, whether that's a gift to take home or a small keepsake from your visit.

Charlton Kings has that genuine village feel, with the everyday facilities that keep a community functioning properly. Because it's so close to Cheltenham, you could easily visit The Square Pillow as part of a broader day out exploring Cheltenham's Regency architecture, parks, and food and drink scene. But shopping here offers something different—a chance to find something distinctive without the bustle of larger retail areas. Parking is straightforward, with street spaces usually available and smaller car parks scattered through the village, so you can drop in without any bother and spend time properly browsing.