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Parsons is a bakery in Hungerford that's earned genuine respect across the West Country for getting the fundamentals right.
If you're exploring the eastern fringes of the Cotswolds or spending time walking the Kennet and Avon Canal, it's definitely worth knowing about.
The range here covers all the bases—proper everyday loaves sit alongside more adventurous speciality breads, and you'll find pastries, cakes, sandwiches and savouries like sausage rolls. It's the kind of place where you can grab a coffee and stock up on supplies for a canal-side picnic, or fuel up before heading into Hungerford's antique shops or out into the wider countryside. The staff clearly know their trade, so you won't feel like you're settling for less by grabbing something to eat here rather than sitting down elsewhere.
Hungerford itself rewards spending time in. The town straddles the Kennet and Avon Canal and has built a strong reputation for its antique dealers and independent retailers. Whether you're using it as a base while exploring the broader Cotswolds region or just passing through, Parsons is the sort of reliable local spot that delivers when you need something straightforward and good, whether you're in and out in five minutes or settling in for the afternoon.
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