📷 Image found via artuk.org · verify licensing
This striking white horse carved into the chalk downs near Broad Town is one of Wiltshire's most distinctive landscape features.
Created in 1864 by a local farmer and his team, the outline stands out boldly against the green hillside and has become a cherished part of the county's collection of hill figures.
The main draw here is exploring on foot. Several footpaths crisscross the area, letting you approach the horse from different angles and discover new perspectives on its scale and the surrounding countryside with each route you choose. From the elevated vantage points along these paths, you'll get expansive views across the Marlborough Downs and beyond. It's the sort of place where stopping for a break with a flask of tea feels entirely natural, giving you time to take in both the figure and the quiet heritage it represents.
There's nothing elaborate to find here, but that's rather the point. The experience is about discovering the horse, understanding its place in local history, and enjoying the natural beauty around it. The site sits well if you're exploring the northern edge of the downs, whether you're heading from nearby Wroughton or making your way towards Swindon. Local volunteers keep the figure well-maintained, ensuring it remains a clear and welcoming landmark for visitors.
Visitor reviews
Every review has a sheep rating. If you have dogs on your account, you can add an optional dog-friendly paw rating when you post.
Photos

V. Forward · CC BY-SA 2.0 · Wikimedia Commons

M. Dibb · CC BY-SA 2.0 · Wikimedia Commons

M. Dibb · CC BY-SA 2.0 · Wikimedia Commons